The Journal
Notes on getting found.
What we've learned ranking and building sites for growing businesses, written in plain language. No jargon tax.
AI Search Optimization: How to Get Your Business Found in ChatGPT, Perplexity, and Google AI Overviews
More people are asking AI instead of Googling. Here is how AI search actually decides who to recommend, and the practical steps to become the business it names.
June 30, 2026 · Read →
Local SEO that actually moves the needle (not the busywork)
Most local SEO advice is noise. Here are the five things that genuinely change whether customers in your town find you on Google.
June 17, 2026 · Read →
Why your site speed is quietly costing you customers
A one-second delay can cut conversions by 7%. Here's what page speed really means for a small business, and how we ship sites that load in under a second.
June 3, 2026 · Read →
The template trap: why your site looks like everyone else's
Drag-and-drop templates feel like a bargain until you realize they're working against you. Here's the real cost of a site that looks like a thousand others.
May 19, 2026 · Read →