The Journal
Notes on getting found.
What I've learned ranking and building sites for growing businesses, written in plain language. No jargon tax.
Google reviews for local SEO and how to get better ones
Google reviews can help you rank and win the call, but only if they sound real. Here's how I would help you get better reviews for your business.
August 11, 2026 · Read →
Google AI Overviews: How to Show Up in the Box That Is Eating Your Clicks
The AI summary at the top of Google is taking clicks that used to reach your site. Here is how it picks sources, and how to get cited inside it.
July 2, 2026 · Read →
The llms.txt and Schema Checklist: Making Your Site Readable to Machines
A practical checklist for making your site readable to AI crawlers and search engines: robots.txt, llms.txt, and the schema that actually matters.
July 2, 2026 · Read →
GEO vs SEO: What Actually Changes When the Answer Replaces the List
Generative engine optimization is the acronym everyone is selling. Here is what genuinely changes, what stays the same, and what is repackaged hype.
July 1, 2026 · Read →
Why ChatGPT Recommends Some Businesses and Ignores Others
When someone asks ChatGPT who to hire, it names two or three businesses and stops. Here is what those businesses have in common, and how to become one of them.
July 1, 2026 · Read →
AI Search Optimization: How to Get Your Business Found in ChatGPT, Perplexity, and Google AI Overviews
More people are asking AI instead of Googling. Here is how AI search actually decides who to recommend, and the practical steps to become the business it names.
June 30, 2026 · Read →
Local SEO that actually moves the needle (not the busywork)
Most local SEO advice is noise. Here are the five things that genuinely change whether customers in your town find you on Google.
June 17, 2026 · Read →
Why your site speed is quietly costing you customers
A one-second delay can cut conversions by 7%. Here's what page speed really means for a small business, and how I ship sites that load in under a second.
June 3, 2026 · Read →
The template trap: why your site looks like everyone else's
Drag-and-drop templates feel like a bargain until you realize they're working against you. Here's the real cost of a site that looks like a thousand others.
May 19, 2026 · Read →