Notes on getting found.
Things worth knowing about your website, reviews, search, and getting more out of the work you're already doing.
All 9 posts
Start with whatever your site needs right now.
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Google reviews for local SEO and how to get better ones
Google reviews can help you rank and win the call, but only if they sound real. Here's how I would help you get better reviews for your business.
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Google AI Overviews: How to Show Up in the Box That Is Eating Your Clicks
The AI summary at the top of Google is taking clicks that used to reach your site. Here is how it picks sources, and how to get cited inside it.
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The llms.txt and Schema Checklist: What Your Site Actually Needs
What to check in robots.txt, structured data, and your sitemap, plus what llms.txt can and cannot do for search.
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GEO vs SEO: What Actually Changes When the Answer Replaces the List
Generative engine optimization is the acronym everyone is selling. Here is what genuinely changes, what stays the same, and what is repackaged hype.
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Why ChatGPT Recommends Some Businesses and Ignores Others
Practical checks for your business information, search access, and online reputation when exploring how you appear in ChatGPT search.
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AI Search Optimization: How to Get Your Business Found in ChatGPT, Perplexity, and Google AI Overviews
A practical guide to making your business easier to find and understand in Google, ChatGPT, and other AI search experiences.
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Local SEO that actually moves the needle (not the busywork)
Most local SEO advice is noise. Here are the five things that genuinely change whether customers in your town find you on Google.
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Why your site speed is quietly costing you customers
Why a slow website makes it harder to win customers, what Core Web Vitals actually measure, and the practical fixes I start with.
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The template trap: why your site looks like everyone else's
Drag-and-drop templates feel like a bargain until you realize they're working against you. Here's the real cost of a site that looks like a thousand others.