SEO for Google and AI search.
People can find your business through search results, AI answers, or both. I make the important information easier to find and understand, with useful pages, accurate business details, and a sound technical setup.
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What you get
- Search crawler and indexability checks
- Clear business and service information
- Appropriate structured data
- Useful answers based on your experience
- Google and Bing visibility review
- Documented AI-search spot checks
The same service pages and real project evidence that help customers understand a business also give search tools useful source material.
One search strategy, not a second magic formula
GEO and AEO are terms for work aimed at AI-generated answers. Much of it overlaps with ordinary SEO. Google says its established search foundations also apply to AI features, with no special AI markup required.
Make the important pages accessible
I check crawl rules, indexability, internal links, and whether the important content is present in the page. Search access and AI training permissions are separate choices. OAI-SearchBot serves ChatGPT search; GPTBot serves training.
Give people useful, specific information
Your services, prices, process, experience, and real projects should be easy to understand. I organise that information and add appropriate structured data that matches the visible page. A score or an llms.txt file doesn't guarantee a citation.
Check what is actually appearing
We can review Search Console, Bing Webmaster Tools, referral traffic, and recorded searches. Answers can vary by query, context, and time. I'll distinguish what we've observed from what we're still testing.
Questions, answered
Does AI search replace SEO?
No. Google's AI search features rely on its search systems. Crawl access, useful content, internal links, and a good page experience remain important.
Can you guarantee ChatGPT will recommend me?
No. I can improve the information and access you control, and check what appears. I can't control an AI system's answer.
Do I need llms.txt?
It is an optional summary for systems that choose to use it. Google says llms.txt does not improve or hurt Google Search visibility. It doesn't replace your web pages or sitemap.
Do I have to allow AI training to appear in search?
Not necessarily. For OpenAI, OAI-SearchBot and GPTBot have separate search and training purposes. We review the controls for each platform instead of treating all bots as the same.
Worth reading on this
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AI Search Optimization: How to Get Your Business Found in ChatGPT, Perplexity, and Google AI Overviews
A practical guide to making your business easier to find and understand in Google, ChatGPT, and other AI search experiences.
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GEO vs SEO: What Actually Changes When the Answer Replaces the List
Generative engine optimization is the acronym everyone is selling. Here is what genuinely changes, what stays the same, and what is repackaged hype.
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Why ChatGPT Recommends Some Businesses and Ignores Others
Practical checks for your business information, search access, and online reputation when exploring how you appear in ChatGPT search.
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Ready when you are
Tell me what your site needs. I'll help you work out the next step.