<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Northern Web Dev Journal</title><description>Notes on SEO, AI search, site speed, and web design for growing businesses.</description><link>https://northernwebdev.com/</link><language>en-us</language><lastBuildDate>Wed, 01 Jul 2026 00:00:00 GMT</lastBuildDate><atom:link href="https://northernwebdev.com/rss.xml" rel="self" type="application/rss+xml"/><item><title>AI Search Optimization: How to Get Your Business Found in ChatGPT, Perplexity, and Google AI Overviews</title><link>https://northernwebdev.com/blog/ai-search-optimization-guide/</link><guid isPermaLink="true">https://northernwebdev.com/blog/ai-search-optimization-guide/</guid><description>More people are asking AI instead of Googling. Here is how AI search actually decides who to recommend, and the practical steps to become the business it names.</description><pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate><category>AI Search</category></item><item><title>Local SEO that actually moves the needle (not the busywork)</title><link>https://northernwebdev.com/blog/local-seo-that-actually-moves-the-needle/</link><guid isPermaLink="true">https://northernwebdev.com/blog/local-seo-that-actually-moves-the-needle/</guid><description>Most local SEO advice is noise. Here are the five things that genuinely change whether customers in your town find you on Google.</description><pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate><category>Local Business</category></item><item><title>Why your site speed is quietly costing you customers</title><link>https://northernwebdev.com/blog/why-your-site-speed-is-costing-you-customers/</link><guid isPermaLink="true">https://northernwebdev.com/blog/why-your-site-speed-is-costing-you-customers/</guid><description>A one-second delay can cut conversions by 7%. Here&apos;s what page speed really means for a small business, and how we ship sites that load in under a second.</description><pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate><category>Performance</category></item><item><title>The template trap: why your site looks like everyone else&apos;s</title><link>https://northernwebdev.com/blog/the-template-trap/</link><guid isPermaLink="true">https://northernwebdev.com/blog/the-template-trap/</guid><description>Drag-and-drop templates feel like a bargain until you realize they&apos;re working against you. Here&apos;s the real cost of a site that looks like a thousand others.</description><pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate><category>Web Design</category></item></channel></rss>